Olamide is the founder of Hexal Place, a Digital Media and Mobile Marketing Company committed to helping businesses and brands get closer to their world. Hexal Place is also home to Hexal SMS (A mobile marketing and bulk SMS platform) and SME StoriesNG (an online platform that celebrates entrepreneurs from unlikely places).
As an independent consultant, Olamide served as Digital Communications Analyst and Personal Assistant to the European Union Election Observation Mission in Nigeria (EU EOM), monitoring social media for fake news, disinformation, debates, conversations, their impact and effects on the 2019 Nigerian elections. She also facilitated meetings with Civil Society Organizations, digital and traditional media houses in Lagos and Abuja, Nigeria. The impact of her work with the EU EOM contributed to the reports published by the Mission.
She has the drive to help young entrepreneurs build a strong foundation for successful businesses, especially in an unstable economy. Olamide also loves to tell stories of women, travels and entrepreneurs building successful small businesses on her YouTube channel
As Digital Media and Communications team lead for Paradigm Initiative, Olamide managed the online implementation of the Rockefeller Foundation-funded Digital Jobs Project in Nigeria. trained over 100 non-profit organizations on the use of social media for advocacy and for social good. She created and implemented communication and digital media plans for the organization’s advocacy work (e.g Women’s Rights Online campaign in partnership with Web Foundation, Digital Jobs – funded by Rockefeller Foundation).
Between 2013-2014, as Project and social media manager at Paradigm Initiative, Olamide Egbayelo managed the $400,000 TobaccoCtrl online campaign, a public health and policy change campaign project using Social Media to advance tobacco control and support the passage of a comprehensive Tobacco Control (TC) law. She managed the activities of 7 organizations involved in the campaign and was in charge of the social media activities. The success of the online campaign contributed to the passage of the Tobacco Control Bill in Lagos in August 2014 and the passage of the National Tobacco Control Bill in May 2015.
As communications Associate in 2013 at WildFlower PR, Olamide was on the team that planned the first ever Google Hangout by a Nigerian artiste (MI Abaga), developed social media plans for client’s album and single releases, developed concept and plan for Waje’sinteractive weekly online chat (#AskWaje) , managed online communications for top brands (Cakes By Tosan, M.I, Waje, Bez, DJ Caise and Davido). She also developed the concept and plan for M.I’s first ever online giveaway for the ‘Chairman’ music single in 2013.
Olamide Egbayelo posses quite a number of skills, spoken at numerous events and trained hundreds of people and organizations on the use of social media for business, advocacy and social good.
Olamide Egbayelo holds a Bachelor’s Degree in Computer science, a Diploma in Social Media Marketing, a Diploma in Integrated Brand Experience and a Certificate in Strategic Brand Building. Olamide has ten years experience working in the tech, religious, public relations and communications and Non-profit sectors.
Above all, Christ in me is the Hope of Glory!