Why do small businesses fail? I had a chat with Digital Media Marketer and Brand Strategist, Adeola Kayode at the Lagos WordCamp Conference and he talked about how customers are key to the success of any business, he also pointed out that small businesses fail because they pay too much attention to the products and services they offer instead of the customers they set out to serve. Find out more about Adeola on his website here

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Adeola Kayode effectively combines the roles of a Brand and Communications Strategist, Entrepreneur, Trainer, Writer, Counselor, Graphic Designer, Public Speaker, Blogger and a passionate Patriot of the New Nigeria.

So why do small businesses fail? Watch my short interview with Adeola Kayode below.

If there are more reasons you think we should know about, please don’t don’t hesitate to share in the comment box

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Also Read: The WordCamp Lagos Conference From My Lenses

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