(c) Olamide Egbayelo. 2023

Blog

Artificial Intelligence (AI) Made Simple For Small Businesses

January 9, 2025

Artificial Intelligence (AI), Digital | Brands | Communications

Artificial Intelligence (AI) may sound like something only meant for tech experts, but let me tell you, it is not. AI has been designed to simplify life for small businesses, even...

Sustainable Marketing: Can Marketing Save The Planet?

July 11, 2024

Digital Marketing

Key insights from the City of Newport Business Club meeting with Gemma Butler: Engage employees in sustainability, recognize climate risk as financial risk, maintain transparency,...

Consistency: Content Creation, Outcomes and Processes

July 4, 2024

Me!

This blogpost reflects on the Olamide Egbayelo's journey as a content creator on YouTube, starting in 2019. Despite initial struggles with consistency, she shares insights gained...

Waiting: Navigating Life's Wait Periods and Job Search Delays

June 9, 2024

Me!

The Art of Waiting: Navigating Life's Wait Periods and Job Search Delays Woot! It has been a very long minute since I last wrote on my blog and LinkedIn page; life, they say,...

Video Marketing Strategies For Small Businesses

February 6, 2024

Digital Marketing

In today's fast-paced digital landscape, video marketing has become indispensable for businesses aiming to capture and retain the attention of their target audience. From...

Finishing Strong - My MSc Strategic and Digital Marketing Journey. Thank You, Dr Jackie Harris.

January 18, 2024

Strategic and Digital Marketing

Exactly one week from now, I will be on stage at the International Conference Centre (ICC) Wales, receiving my certificate. This will officially mark the end of my 18-month...

The Consultancy Module: Navigating the Digital Marketing And Consulting Landscape

December 6, 2023

Strategic and Digital Marketing, University Of South Wales

After completing the Digital Marketing Consultancy Module under the guidance of Professor Jonathan Deacon in my Master of Strategic and Digital Marketing program, I have gained...

The Brand Management Module: Crisis Communications Planning and Other Key Takeaways

November 24, 2023

Strategic and Digital Marketing, University Of South Wales

In today's fast-paced and ever-changing business world, it is crucial to effectively manage and protect a brand's reputation. I will discuss my main takeaways from the brand...

The Marketing Research Insight Module: Navigating Challenges and Gaining Insights

November 22, 2023

Strategic and Digital Marketing, University Of South Wales

Embarking on the Marketing Research module during my Masters in Strategic and Digital Marketing, under the guidance of Dr. Jackie Harris, was an enlightening yet formidable...

Integrated Marketing Communications: My Strategic and Digital Marketing Master's TakeAway

November 20, 2023

Strategic and Digital Marketing, University Of South Wales

Earning my Master's in Strategic and Digital Marketing was an amazing journey full of meaningful insights and useful skills. I discuss my key learnings from the Integrated...

My Journey Through The Personal And Professional Skills Development (PPSD) Module

November 6, 2023

Strategic and Digital Marketing, University Of South Wales

In this blog post, I will be sharing the key insights I gained from the Personal and Professional Skills Development (PPSD) module, which is an essential component of my MSC...

The Contemporary Marketing Module: From Business Models to Storytelling

October 31, 2023

Digital Marketing, Strategic and Digital Marketing, University Of South Wales

Welcome to the first part of my MSC Strategic and Digital Marketing Experience Series, where I aim to share my insights from my post-graduate program at the University of South...

Studying At The University Of South Wales | Relaunching Olamideyelo.com And Other Updates

October 23, 2023

Me!, Strategic and Digital Marketing, University Of South Wales

Ten years ago, I embarked on an incredible journey into the world of marketing and communications, starting as a communications assistant at WildFlower PR as a computer science...

How To Get More Instagram Views And Engagement With Reels

April 10, 2023

Digital Marketing

Having you been struggling to get high engagement on your Instagram posts? Do you think the Instagram algorithm is limiting your posts to just a few people? If you answer to...

How To Schedule Instagram Posts Using HootSuite

April 10, 2023

Digital Marketing

Want to learn how to schedule Instagram posts for free? Are you an entrepreneur or a business owner who has to juggle creating content and social media management with other...

Some WhatsApp Business Marketing Ethics You Should Know About

April 8, 2023

Digital | Brands | Communications

WhatsApp’s intimate nature does not leave room for casual or careless communication practices. You can risk turning your prospects or even worse your current customers off if...

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